Sports teams, like other industries, must adapt to the digital age by engaging younger audiences and personalizing fan experiences. Retaining fan loyalty is now a crucial challenge in the competitive entertainment landscape.

Some things can be asked to the customer, others are better observed, but there are instances where experimentation and testing apply, as asking the customer would introduce bias.

With over 40 speakers and industry leaders, The Loyalty Summit CXM Americas this year tackled pressing issues in loyalty programs. I highlight three key takeaways. These insights, ranging from the fusion of cutting-edge AI technology with traditional marketing to the emphasis on profitable customer segments, offer a fresh perspective on navigating the ever-changing landscape of customer loyalty in North America.

In the realm of marketing and consumer engagement, what if there existed a strategy that could both draw new customers into your brand's embrace and keep the loyal ones coming back for more? An approach that seamlessly blends short-term transactional benefits with long-term customer-brand relationships.

Loyalty programs are becoming increasingly popular worldwide, and businesses are faced with a crucial decision: should they create their loyalty program from scratch or join an existing one? This article provides a concise overview of both options, outlining their unique features, strengths, and weaknesses, serving as a starting point for strategic discussions within companies exploring this choice.

In the fast-paced world of commerce, loyalty programs have become a ubiquitous tool for businesses across various industries. However, what distinguishes an effective loyalty program from one that merely scratches the surface, falling short of its potential to secure brand loyalty and bolster revenues?

Consumers' desire for brand loyalty remains a constant, rooted in the inherent human inclination to seek stability and minimize the cognitive burden of decision-making. While the modern landscape has evolved with digitization, generational shifts, and the influx of information, our fundamental motivation for brand loyalty persists.

In the world of B2B rewards programs, there are common mistakes that can hinder their success. These errors often arise from a misguided attempt to replicate B2C loyalty programs. However, it's essential to recognize that B2B and B2C incentives have different objectives and require distinct approaches.