About Me

  • Managing Director Mexico at LOYMARK (2017 to present)

    Marketing technology and customer experience company with over 20 years of experience in customer management in Latin America.

    www.loymark.com

    Managing Director Mexico at RAPP (2003 to 2017)

    Global creative marketing agency that knows how to speak to one individual, a million at a time.

    www.rapp.com

    • New Business Director at RAPP (2001 to 2002)

    • Account Director at RAPP (1999 to 2001)

    Global creative marketing agency that knows how to speak to one individual, a million at a time.

    www.rapp.com

  • • Master's in Business Administration (MBA) with a Major in Marketing. 2000

    • Customer Loyalty: A Strategic Approach. Kellogg School of Management, Northwestern University, Evanston, Illinois. 2020

    • Digital Marketing Strategy Certificate. Harvard Extension School, Cambridge, MA. 2018

    • Loyalty Strategy for Business Leaders. US Direct Marketing Association (DMA) and the Colloquy company course. Chicago, IL. 2008

    • Professional Direct Marketing (PDM) Certification program, University of Missouri – Kansas City. 2003

  • Spanish

    English

Up Close and Personal…

I’m a Costa Rican who’s called Mexico City home for over 22 years. I’m happily married and the proud dad of two super clever teen aged boys. A big fan of Paul McCartney, Borges, Kiarostami, and Paul Simon. I have a deep interest in behavioral science. Once upon a time I picked up cinematography as a hobby, which later sparked a love for photography. These days, capturing portraits is one of my favorite ways of staying creative.